Advertising & Marketing Law: Cases and Materials

About the Authors

Eric Goldman is a professor of law and Director of the High Tech Law Institute at Santa Clara University School of Law. Before he became a full-time academic in 2002, he practiced Internet law for eight years in the Silicon Valley. His research and teaching focuses on Internet, intellectual property and advertising law topics, and he blogs on those topics at the Technology & Marketing Law Blog, Email:

Rebecca Tushnet is a professor of law at Georgetown University Law Center. She clerked for Associate Justice David H. Souter and worked on intellectual property and advertising litigation before beginning teaching. Her academic work focuses on copyright, trademark and advertising law. Her blog is at Email: